Ads Everywhere! Do you know what your Facebook Ad Settings are?

Begin to understand how online marketing works to understand you and your current wants and needs.   From within the browser or FB app, take a look at settings/ads.  Your defaults are likely to be inviting ads!

Can you see online interest-based ads from Facebook? 

By selecting Yes, you agree to let advertisers tailor ads “based on your use of websites and apps that use Facebook’s technologies.” This is known as behavioral retargeting, which in this case basically means what you do off of Facebook (like visit a leather lingerie site or search for airfare to Seoul in 2018) can be tracked and used as advertising opportunities on Facebook. On the plus side, you’re getting relevant ads. (I know, I know, I feel gross even writing that.) On the negative side, you’re being tracked all over the web. Yuck. What’s more, Facebook says: “If you turn off online interest-based ads you’ll still see the same number of ads, but they may be less relevant to you. You may also see ads based on things you do on Facebook.”

Can your Facebook ad preferences be used to show you ads on apps and websites off of the Facebook Companies?

When you click Yes, you’re letting Facebook use the data it has gathered about you to target ads to you throughout its “Audience Network” elsewhere on the internet and in other apps. Clicking No won’t eliminate the ads, it will just change the kinds of ads you see.

Who can see your social actions paired with ads?

No one can.  If you select Friends here, advertisers will be able to target your friends with ads based on your likes and shares. And since you won’t see the ads, you won’t know that you’re appearing to endorse advertisers unless your friends mention it.

Check your Facebook Ad Preferences. Here’s where you’ll see how your likes and clicks add up to the ad profile Facebook has created about you.  Interesting stuff.

Facebook has created a guide to help all of us understand their approach to advertising.   It is worth a look - and a look in the future as things do change and evolve.    Visit https://www.facebook.com/ads/about/